Thursday, 10 February 2011

Copywriting Tips

Welcome to Copywriting Tips. - Keep checking the website as updates will be arriving on a more regular basis!

Thursday, 18 November 2010

Copywriting Tips - Keeping Your Website Updated With Fresh Content

Here are even more of our fantastic copywriting tips.

  • Remember to regularly update your content. SEO copywriting is not something that you can just do once, and then forget about. One of the best copywriting tips is to ensure that your website does not become stale and out of date. You have more chance of exposure if you keep on getting the high quality and relevant content out there, as search engines will notice it and human users are more likely to want to read and re-post your content. It all goes back to increasing your company’s exposure, rankings and therefore, its sales.
  • The second of today’s copywriting tips is to ensure that your content is clear and concise. Although there is a lot of information that needs to be communicated through your web copy, it also needs to be written, structured and organised in such a way as to make sense online. Online users are much more inclined to scan pages to ensure that they contain relevant information rather than read pages word by word, as they might do a book.

Visit us again for more of our copywriting tips.

Wednesday, 17 November 2010

Copywriting Tips - Writing for Your Target Audience

Here are several more of our great copywriting tips.

  • One of the best copywriting tips that we can give you is to remember to write for your target audience. It is important to have copy that is relevant, which is very much the biggest priority of both search engines and, in turn, the human user. You may be an expert on a certain subject, but you will still need to use simple language so that those who are not as knowledgeable as you are can still be drawn in and engaged.
  • The second of our copywriting tips for today is to strike a balance between writing copy that is engaging and relevant for the human user, and that also results in high search engine result rankings. You particularly need to ensure that you don’t force yourself to have a certain number of keywords in a paragraph at all costs, as this often results in unreadable text that actually isn’t relevant enough to please a search engine either.

Check back with us again for even more copywriting tips!

Monday, 11 October 2010

Two Quality Copywriting Tips

A big welcome to Copywriting Tips! So, you’re back for your daily dose of copywriting tips, and you’re certainly in for a treat today. Here are a couple of beauties…

  • Avoid the ‘delayed drop’. Many writers often use this tactic as a way of teasing the reader and getting them excited before dropping in a killer, unexpected point. However, this may be effective in long articles, for magazines for example, but it does NOT work in copywriting. People are short of time and want the killer point straight way. Don’t make your readers work for it. This is one of the most vital copywriting tips.
  • Remember ‘KISS’. KISS is one of the best copywriting tips that you are ever likely to receive. ‘Keep it Short and Simple’. There’s no point going round the houses with long and complex sentences in order to make a rather simple point. Your readers will get bored and migrate away from your dreary, complicated copy…

Hopefully you will make use of these two fantastic copywriting tips and are now well on your way as a budding copywriter!

Until next time…

Thursday, 30 September 2010

Stop, Calibrate and Listen – Copywriting Tips

Hello and welcome to today’s copywriting tips blog. We hope that you have been finding the copywriting tips that are being frequently posted on our blog useful, and that you’re already starting to reap the benefits of such invaluable copywriting tips.

As per usual, here are some more copywriting tips to give you a helping hand:

  • KISS – KISS quiet simply stands for keep it short and simple. You have very limited time to grab the attention of your readers so it’s important to remember to stick to the point.
  • Writers often use a tactic known as the ‘delayed drop’. This is when the tease reader and then drop when unexpected. Although this works well for longer articles, however, copywriting works differently and people are often short of time.
  • One of the best copywriting tips you will ever be given is to plan. Its important that you plan ahead. Ask yourself questions like why am I writing this? Who is my target audience? What do I need to say them? In order to avoid waffling on and for your content to have no real point, it’s vitally important that you plan, plan, plan before starting to write.

Have you found these copywriting tips useful? We’d love to hear from you! Please feel free to leave a comment on our blog.

Until next time…

Wednesday, 29 September 2010

Wednesday 29th September Copywriting Tips

If you’re looking for copywriting tips from a season pro then you’ve come to the right place! All you will ever need to know about how to write compelling website copy is right here on our copywriting tips blog.

As per usual, we’ll be giving you a daily dose of copywriting tips to digest. So without further ado, here are today’s copywriting tips:

  • It’s vitally important to review your copy, and to do it over and over again. If possible, you should review your copy six or seven times, if not even more.
  • Try avoid being clever. Let’s face it, we’re all too busy to be bothering with clever stuff. If you’re copy can be understood by a half-wit with an attention span that lasts two minutes then you’re on to a winner!
  • Using short sentences is probably one of the best copywriting tips you’ll ever be given. Don’t spend time constructing long complex sentences. Keep your sentences short as they read better and are easier to digest.

We hope that you’ve found today’s copywriting tips useful. Should you have any questions or queries, feel free to leave a comment on our blog!

Until next time…

Tuesday, 28 September 2010

3 Brilliant Copywriting Tips

  • One of the most important copywriting tips is that you MUST know your audience! You cannot write effective copy if you are not sure you are writing it for. Think about how old they are, what they do for a living and what they do in their spare time. The more you know about your readership, the more relevant and targeted your copy will be.
  • Use a compelling title/headline – here’s another of those useful copywriting tips. This is what gets your copy read in the first place, and no matter how great your copy is, if your headline is boring, it will simply not be read.
  • Throw in some humour - a little humour goes a long way. And light-hearted writing can help build a relationship between yourself and your reader.

We hope you have enjoyed today’s top copywriting tips – you will soon be on your way to becoming a fully-fledged copywriter!

Until next time…